It takes a lifetime to build a name for your self in society. Just one wrong move and your reputation takes a hit for the worst. Careers, especially careers in the public service, are sometimes ruined for ever due to such bad publicity. Social media wields immense power in today's age thanks to the internet. When people search you by name the negative content surfaces sooner than you know and every negative comment shows up. While its difficult but not impossible to fix this situation if done properly. We have helped many people overcome such sticky situations by pushing up positive content thereby pushing negative material out of public sight.